The commercial use of facial recognition technology for security, access, marketing and customer service is rapidly growing. Privacy advocates argue that widespread use of the technology will allow businesses to identify and track almost anyone in public without their consent or even knowledge. Businesses argue that individuals should not expect complete privacy in public and that some loss of privacy is outweighed by the benefits technology offers consumers and businesses. Multiple privacy, government and industry organizations have listed “best practices” regarding the commercial use of biometric technology, but the recommendations are merely advisory and often conflict with each other.
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TRANSPARENCY VS. PRIVACY IN THE U.S.
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Should the U.S. Congress statutorily recognize a “right to be forgotten”?
Yes, I think businesses should absolutely be required to obtain a person's expressed consent. In fact, I think that facial recognition should be put under harsher circumstances, because of how these businesses are framing this software. Instead of viewing it as "privacy lost by being in public" I think it should be viewed as "privacy lost when becoming identifiable in public. Going out into the public does not mean that you are exposing your private face, rather that you are putting yourself out there in an environment where privacy can be defined as being unidentifiable to others. If this right to being unidentifiable is violated, this gives weigh to other things, like the potential of stalking. So I think stricter security measures should be brought, where companies are simply flat out forbidden from putting these databases out there, and required to delete them if need be.
ReplyDeleteNo. I don't think that any business should have to ask for a person's expressed consent before using facial recognition. This is because I don't think that any business should have access to facial recognition. I don't think that a business of any kind would need access to this power. There are better ways to follow up with a customer than to stalk them and while I understand it is calls "public" place where privacy shouldn't really be expected since public is in the name. This being said I don't think that just any business should be able to access the power of facial recognition.
ReplyDeleteI believe that the use of facial recognition by businesses can be beneficial, and that consent should be determined on a case by case basis. For example, if a store uses facial recognition to determine a user's identity for seamless checkout purposes, consent could look like signs posted visibly around the store to notify shoppers of the use of the technology, and the option for the user to get more information about the technology. If the user does not agree with the use, they do not have to shop at the store. If a website uses facial recognition, consent could look like a window that pops up giving concise information about the software and the choice for the user to continue with use of the website or to exit. In any case, the user should be aware of the technology and its dangers, and have the choice to not use the business's services if it requires the user to participate in facial recognition technology. I also believe that the US should make legislation safeguarding the collection and storing of the information, and there should be strict restrictions regarding who has access to the information.
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